Mooij, Marieke K. de  1943- <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage,  c2005 
 - 269 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1412914760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TARGET MARKETING--CROSS-CULTURAL STUDIES<br/>ADVERTISING--CROSS-CULTURAL STUDIES<br/>CONSUMER BEHAVIOR--CROSS-CULTURAL STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.127  / M664G 2005