TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 1412914760
AV  - HF5415.127 M664G 2005
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - TARGET MARKETING
KW  - CROSS-CULTURAL STUDIES
KW  - ADVERTISING
KW  - CONSUMER BEHAVIOR
N1  - Includes bibliographical references and index
ER  -