Bartlett, Christopher A. 1943- Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw - 4th ed. , international ed. - Boston, Mass. : McGraw-Hill, c2004 - 850 p. : ill. Includes bibliographical references and index ISBN: 0071232281 0071232261 Subjects--Topical Terms: INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT LC Class. No.: HD62.4 / B377T 2004