Wells, William  1962- <br/><br/>
Advertising :  principles & practice / 
 Advertising :  principles and practice 
William Wells, Sandra Moriarty, John Burnett 
 - 7th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2006 
 - 592 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131968815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / W444A 2006