TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Advertising: principles & practice 
SN  - 0131968815
AV  - HF5823 W444A 2006
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -