TY  - BOOK
AU  - McCartney,Sarah
TI  - The fake factor: why we love brands but buy fakes 
SN  - 190487942X
AV  - HD69 .B7 M322F
PY  - 2005///
CY  - London
PB  - Cyan
KW  - BRAND NAME PRODUCTS
KW  - CONSUMER BEHAVIOR
ER  -