Upshaw, Lynn B. <br/><br/>
Building brand identity :  a strategy for success in a hostile marketplace / 
Lynn B. Upshaw 
 - New York, N.Y. :  Wiley,  c1995 
 - 354 p. :  ill. 
 - New directions in business .
<br/><br/> Series statement from jacket 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>047104220X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / U673B