Nadeau, Raymond A. <br/><br/>
Living brands :  collaboration + innovation = customer fascination / 
Raymond A. Nadeau 
 - New York, N.Y. :  McGraw-Hill,  c2007 
 - 302 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071466141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>ADVERTISING--BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / N323L