TY  - BOOK
AU  - Nadeau,Raymond A.
TI  - Living brands: collaboration + innovation = customer fascination 
SN  - 9780071466141
AV  - HD69 .B7 N323L
PY  - 2007///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -