Adamson, Allen P. <br/><br/>
Brandsimple :  how the best brands keep it simple and succeed / 
Allen P. Adamson 
 - New York, N.Y. :  Palgrave Macmillan,  2006 
 - 230 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781403984906 9781403974051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--PHILOSOPHY<br/>BRAND NAME PRODUCTS--PLANNING<br/>BUSINESS NAMES--PHILOSOPHY
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / A325B