Haywood, Roger  1939- <br/><br/>
Corporate reputation, the brand & the bottom line :  powerful proven communication strategies for maximizing value / 
 Corporate reputation, the brand and the bottom line :  powerful proven communication strategies for maximizing value 
Roger Haywood 
 - 3rd ed. 
 - London :  Kogan Page,  2005 
 - 320 p. 
<br/><br/> Previous ed. published as: Manage your reputation. London : Kogan Page, c2002  Includes index 
<br/><br/><label>ISBN: </label>0749444088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS<br/>CORPORATE IMAGE<br/>ORGANIZATIONAL EFFECTIVENESS
<br/><br/><label>LC Class. No.: </label>HD59  / H398C 2005