Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green - 4th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 636 p. : ill., maps Includes bibliographical references and indexes ISBN: 0131968548 Subjects--Topical Terms: EXPORT MARKETING LC Class. No.: HF1416 / K433G 2005