The power of retail branding :  innovative marketing strategies for achieving brandpower / 
Arthur A. Winters ... [et al.] 
 - New York, N.Y. :  Visual Reference,  c2005 
 - 175 p. :  col. ill. 
<br/><br/><label>ISBN: </label>1584710780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>ADVERTISING<br/>BUSINESS NAMES<br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / P683