Burtenshaw, Ken The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot - Switzerland : AVA, c2006 - 176 p. : ill. (chiefly col.) ISBN: 9782940373185 Subjects--Topical Terms: ADVERTISINGADVERTISING CAMPAIGNSCommercial art LC Class. No.: HF5823 / B877F