TY  - BOOK
AU  - Cohen,Barry H.
TI  - 10 ways to screw up an ad campaign: and how to create ones that work 
SN  - 9781598690828
AV  - HF5823 C633T
PY  - 2006///
CY  - Avon, Mass.
PB  - Adams Media
KW  - ADVERTISING
KW  - SMALL BUSINESS
N1  - Includes bibliographical references and index
ER  -