Gobe, Marc Brandjam : humanizing brands through emotional design / by Marc Gobe - New York, N.Y. : Allworth Press, c2007 - 319 p. : ill. Includes index ISBN: 9781581154689 Subjects--Topical Terms: Commercial artCOMMUNICATION IN DESIGNBRAND NAME PRODUCTS--MARKETING LC Class. No.: NC997 / G623B