Tungate, Mark  1967- <br/><br/>
Branded male :  marketing to men / 
Mark Tungate 
 - London :  Kogan Page,  2008 
 - 228 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749450113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)<br/>MALE CONSUMERS<br/>TARGET MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / T863B