TY  - BOOK
AU  - Passikoff,Robert
TI  - Predicting market success: new ways to measure customer loyalty and engage consumers with your brand 
SN  - 047004022X
AV  - HF5415.525 P377P
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - CUSTOMER LOYALTY
N1  - Includes index
ER  -