Sengupta, Subroto <br/><br/>
Brand positioning :  strategies for competitive advantage / 
Subroto Sengupta 
 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,  2006 
 - 297 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT--INDIA<br/>MARKETING--INDIA
<br/><br/><label>LC Class. No.: </label>HF5415.15  / S463B 2006