TY  - BOOK
AU  - Aaker,David A.
TI  - Managing brand equity: capitalizing on the value of a brand name 
SN  - 0029001013
AV  - HD69 .B7 A243M
PY  - 1991///
CY  - New York, N.Y.
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - VALUATION
KW  - UNITED STATES
KW  - MANAGEMENT
KW  - INTANGIBLE PROPERTY
N1  - Includes bibliographical references and index
ER  -