Applegate, Edd <br/><br/>
Strategic copywriting :  how to create effective advertising / 
Edd Applegate 
 - Lanham, Md. :  Rowman & Littlefield,  c2005 
 - 253 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780742530683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>COPY WRITERS--VOCATIONAL GUIDANCE--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5825  / A664S