TY  - BOOK
AU  - Applegate,Edd
TI  - Strategic copywriting: how to create effective advertising 
SN  - 9780742530683
AV  - HF5825 A664S
PY  - 2005///
CY  - Lanham, Md.
PB  - Rowman & Littlefield
KW  - Advertising copy
KW  - COPY WRITERS
KW  - VOCATIONAL GUIDANCE
KW  - UNITED STATES
N1  - Includes bibliographical references and index
ER  -