Lane, W. Ronald <br/><br/>
Kleppner's advertising procedure / 
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell 
 - 17th ed. , Pearson international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008 
 - 829 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780135126479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / L363K 2008