Grainge, Paul <br/><br/>
Brand Hollywood :  selling entertainment in a global media age / 
Paul Grainge. 
 - London :  Routledge,  2008. 
 - 212 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415354059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MOTION PICTURES--MARKETING--UNITED STATES<br/>CORPORATE IMAGE<br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / G724B