Dusenberry, Phil <br/><br/>
One great insight is worth a thousand good ideas :  an advertising hall-of-famer reveals the most powerful secret in business / 
Phil Dusenberry 
 - New York, N.Y. :  Portfolio,  2006 
 - 290 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1591841429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>INSIGHT<br/>DIFFERENTIATION (COGNITION)<br/>Creative ability in business
<br/><br/><label>LC Class. No.: </label>HF5822  / D873O