TY  - BOOK
AU  - Bruce,Duncan
AU  - Harvey,David
TI  - Brand enigma: decoding the secrets of your brand 
SN  - 9780470779606
AV  - HF5415.1255 B782B
PY  - 2008///
CY  - West Sussex
PB  - Wiley
KW  - BRANDING (MARKETING)
KW  - BUSINESS NAMES
KW  - CORPORATE IMAGE
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - Creative ability in business
N1  - Includes bibliographical references and index
ER  -