Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 3rd ed. , Pearson international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008 
 - 692 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132336222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / K444S 2008