TY - BOOK AU - Keller,Kevin Lane TI - Strategic brand management: building, measuring, and managing brand equity SN - 9780132336222 AV - HD 69 .B7 K444S 2008 PY - 2008/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - Brand name products KW - Management N1 - Includes bibliographical references and index ER -