Creative marketing for new product and new business development / 
editors Akira Ishikawa, Atsushi Tsujimoto 
 - New Jersey, N.J. :  World Scientific,  c2008 
 - 320 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789812772183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW PRODUCTS
<br/><br/><label>LC Class. No.: </label>HF5415.153  / C732