Benoit, William L.
Persuasive messages : the process of influence /
William L. Benoit and Pamela J. Benoit
- Malden, Mass. : Blackwell, 2008
- 274 p. : ill.
Includes bibliographical references and index
9781405158213
Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence
Attitude chang
HM 1196 / B466P