Benoit, William L.

Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit - Malden, Mass. : Blackwell, 2008 - 274 p. : ill.

Includes bibliographical references and index

9781405158213


Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence
Attitude chang

HM 1196 / B466P