Riesenbeck, Hajo <br/><br/>
Power brands :  measuring, making and managing brand success / 
Hajo Riesenbeck and Jesko Perrey 
 - 2nd ed. , rev. and enhanced ed. 
 - Weinheim :  Wiley-VCH,  c2009 
 - 348 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9783527503902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / R537P 2009