TY  - BOOK
AU  - Riesenbeck,Hajo
AU  - Perrey,Jesko
TI  - Power brands: measuring, making and managing brand success 
SN  - 9783527503902
AV  - HD69 .B7 R537P 2009
PY  - 2009///
CY  - Weinheim
PB  - Wiley-VCH
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -