Maxwell, Richard <br/><br/>
The elements of persuasion :  use storytelling to pitch better, sell faster & win more business / 
 The elements of persuasion :  use storytelling to pitch better, sell faster and win more business 
Richard Maxwell and Robert Dickman 
 - New York, N.Y. :  Collins,  c2007 
 - 242 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780061179037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SELLING<br/>PERSUASION (PSYCHOLOGY)<br/>SUCCESS IN BUSINESS--PSYCHOLOGICAL ASPECTS<br/>Storytelling<br/>Business communication
<br/><br/><label>LC Class. No.: </label>HF5438.25  / M398E