TY  - BOOK
AU  - Pellegrin,Bertrand
TI  - Branding the man: why men are the next frontier in fashion retail 
SN  - 9781581156638
AV  - HC79 .C6 P444B
PY  - 2009///
CY  - New York, N.Y.
PB  - Allworth Press
KW  - MALE CONSUMERS
KW  - MARKETING
KW  - FASHION
N1  - Includes bibliographical references and index
ER  -