Brafman, Ori <br/><br/>
Sway :  the irresistible pull of irrational behavior / 
Ori Brafman and Rom Brafman 
 - New York, N.Y. :  Broadway,  c2008 
 - 206 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780385530606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rationalism--Psychological aspects.<br/>Irrationalism (Philosophy)<br/>Stupidity.<br/>Errors.<br/>Conduct of life.<br/>Success.
<br/><br/><label>LC Class. No.: </label>BF441  / B723S