Patterson, Sally J. <br/><br/>
Strategic communications for nonprofit organizations :  seven steps to creating a successful plan / 
Sally J. Patterson, Janel M. Radtke 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  c2009 
 - 274 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470401224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing--Planning<br/>Advocacy advertising--Planning<br/>Institutional advertising--Planning
<br/><br/><label>LC Class. No.: </label>HF5415  / P377S 2009