Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 9th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2009 
 - 782 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071280761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P473M 2009