Brand medicine :  the role of branding in the pharmaceutical industry / 
edited by Tom Blackett and Rebecca Robins 
 - New York, N.Y. :  Palgrave Macmillan,  2001 
 - 308 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780333930984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry--United States<br/>Drugs--Marketing--United States<br/>Branding (Marketing)--United States<br/>Brand choice--United States<br/>Brand name products--United States<br/>Drug industry--United States<br/>Advertising--United States<br/>Consumer satisfaction--United States<br/>Drug labeling--United States<br/>Drug packaging--United States
<br/><br/><label>LC Class. No.: </label>HD 9666.5  / B726