TY  - BOOK
AU  - Blackett,Tom
AU  - Robins,Rebecca
TI  - Brand medicine: the role of branding in the pharmaceutical industry 
SN  - 9780333930984
AV  - HD 9666.5 B726
PY  - 2001///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Pharmaceutical industry
KW  - United States
KW  - Drugs
KW  - Marketing
KW  - Branding (Marketing)
KW  - Brand choice
KW  - Brand name products
KW  - Drug industry
KW  - Advertising
KW  - Consumer satisfaction
KW  - Drug labeling
KW  - Drug packaging
N1  - Includes bibliographical references and index
ER  -