Kelley, Larry D. 1955-
Advertising media : workbook and sourcebook /
Larry D. Kelley and Donald W. Jugenheimer
- 2nd ed.
- Armonk, N.Y. : M.E. Sharpe, c2008
- 292 p. : ill.
9780765620347
Advertising media planning.
Advertising media planning--Problems, exercises, etc.
HF 5826.5 / K444A 2008