TY  - BOOK
AU  - Stratten,Scott
TI  - UnMarketing: stop marketing. start engaging 
SN  - 9780470617878
AV  - HF 5415.55 S772U
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -