Abbing, Erik Roscam <br/><br/>
Brand-driven innovation :  strategies for development and design : required reading range module reader / 
Erik Roscam Abbing 
 - Lausanne :  AVA Academia,  c2010 
 - 208 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9782940411283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Design<br/>Branding (Marketing)<br/>Organizational change
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / A224B