TY  - BOOK
AU  - Abbing,Erik Roscam
TI  - Brand-driven innovation: strategies for development and design : required reading range module reader 
SN  - 9782940411283
AV  - HD 69 .B7 A224B
PY  - 2010///
CY  - Lausanne
PB  - AVA Academia
KW  - Brand name products
KW  - Design
KW  - Branding (Marketing)
KW  - Organizational change
N1  - Includes bibliographical references and index
ER  -