Sissors, Jack Zanville  1919-2004 <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron 
 - 7th ed. 
 - New York, N.Y. :  McGraw-Hill,  c2010 
 - 480 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071703123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF 5826.5  / S577A 2010