TY  - BOOK
AU  - Signorelli, Jim
TI  - Storybranding: creating standout brands through the power of story 
SN  - 9781608321452
AV  - HF 5415.1255 S536S
PY  - 2012///
CY  - Austin, Tex.
PB  - Greenleaf
KW  - Branding (Marketing)
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references
ER  -