Weiner, Mark,  1946- <br/><br/>
Unleashing the power of PR :  a contrarian's guide to marketing and communication / 
Mark Weiner. 
 - San Francisco, Calif. :  Jossey-Bass,  c2006. 
 - 247 p. :  ill. 
 - The Jossey-Bass business & management series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780787982799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in marketing<br/>Business communication
<br/><br/><label>LC Class. No.: </label>HD59  / W446U 2006