TY  - BOOK
AU  - Raymond, Martin
TI  - The trend forecaster's handbook
SN  - 9781856697026
AV  - HF 5415.32 R395T
PY  - 2010///
CY  - London
PB  - Laurence King
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
KW  - New products
N1  - Includes bibliographical references and index
ER  -