Sachs, Marylee <br/><br/>
The changing MO of the CMO :  how the convergence of brand and reputation is affecting marketers / 
Marylee Sachs. 
 - Farnham :  Gower,  c2011. 
 - 103 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781409423157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Merketing)<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / S223C