TY  - BOOK
AU  - Fournier, Susan,
AU  - Breazeale, Michael,
AU  - Fetscherin, Marc,
TI  - Consumer-brand relationships: theory and practice 
SN  - 9780415783033
AV  - HF 5415.5 C667
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Customer relations
KW  - Branding (Marketing)
KW  - Relationship marketing
KW  - Research
N1  - Includes bibliographical references and indexes
ER  -