Business model generation : a handbook for visionaries, game changers, and challengers /
written by Alexander Osterwalder and Yves Pigneur ; editor and contributing co-author Tim Clark.
- Hoboken, N.J. : Wiley, c2010.
- 276 p. : ill. (chiefly col.).
Includes bibliographical references
9780470876411
Business planning New business enterprises Strategic planning